I'm a product designer with a CS degree. I've been building interfaces since 2013, back when Sketch was still cool.

The tools shifted, but the pursuit stayed the same.

Now, I run MUM.My digital atelier helping founders craft highly polished products.↳Lego, Emirates NBD, Fuse, SuperRare and more...

And when the vibe is right, I make apps with LLMs:

My obsession has shifted with time.

Early-stage startups.
Global agencies.
Running my own studio.

Now, the last ark of this journey feels clear.
Join the rare teams that will shape the next decade.

I’ve spent years circling the same pursuit
Twelve years.
Projects after projects, clients after clients, stories after stories.
Some arrive like sudden rain, others stretch into seasons.
I've been at it since 2013, back when Sketch was still cool.

I move between them knowing nothing is ever truly finished.

I move between them knowing nothing is ever truly finished.
The chase is where the meaning lives.
I return to the same piece until it either stands on its own or falls apart.
Perfection is never reached.
Unforgiving with what feels unfinished.
Living in the space between curiosity and discipline.

The craft is the point.
The rest is just noise.

Like the weight of silence in an empty room.
It doesn’t need to shout, it doesn’t need to brag.
Slow when it must be slow, sharp when it must be sharp.